The company's founder, Yoel Spritzer, made aliyah in 2008, driven by the feeling that the Land of Israel is our home as Jewish people. Yoel met his wife in Israel and entered the workforce to support his family. Despite having an academic background in marketing, he started with the simplest jobs,
such as washing dishes, out of personal responsibility, even though he came from a well-established family in South America and never had to deal with anything remotely close to these kinds of tasks.
Everywhere Yoel worked, people recognized his potential and quickly promoted him until he received an offer to enter the real estate field, where Yoel felt he had found his place, especially since he already had real estate experience from Uruguay.
From the moment Yoel entered the world of brokerage, he saw great success and quickly became one of the leading real estate agents in Modiin. Yoel realized that his main passion lay in new projects, which led him to establish his own company. This allowed him to fully express his abilities
and talents by being involved in the project's strategy-whether it was unique and differentiated branding, marketing management, pricing, promotions, and more.
To lead in his field, Yoel specialized in negotiation at Israel's leading institution and became an international lecturer. Yoel expanded his service far beyond project marketing or field sales, providing a comprehensive service as a CMO using the "Delta" method to maximize developer profits. Since then, he has provided services to some of the leading construction companies in
Israel.
Yoel has achieved remarkable success both personally and professionally. Today, Yoel is married with five children and feels that he is living his life with passion.